Key Considerations To Solve Your Experiential Email Marketing Woes

Key Considerations To Solve Your Experiential Email Marketing Woes

Email is the most-used channel by consumers to engage with brands and vendors, according to Marketo’s The State of Engagement. Seventy-nine percent of consumers use email –more than websites, social media and mobile devices. Still, many experiential and event marketers struggle with this communication method before, during and after a live event. Emails with irrelevant content, non-personalized messages, and a high frequency — all of these can turn customers off and hinder sales.

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