Artificial intelligence is attracting a lot of attention and investment across all industries. The potential of this technology is significant, with a McKinsey report predicting $215 billion in value for OEMs and $31 billion in value for marketing and sales by 2025.
It’s impossible to measure event ROI, right? Wrong. Now, there are a whole host of metrics that provide you with real-time insights into every aspect of your marketing event, from the planning stage right through to the end of the sales cycle. With these metrics, you can determine experiential and event marketing ROI. But wait! Before you start, there are a few things that you really need to know.
It’s safe to say marketers and agencies are no longer in the honey moon phase. At least when it comes to traditional marketing, there has been 10 percent less business in 2017 than the previous year. More clients are doing things in house. And new research from marketing agency Provoke Insights shows there’s a bunch of other problems affecting the relationships between marketers and agencies.
Trade show season is just around the corner, and brands will introduce innovative experiences at these live events. Plus, more companies will incorporate experiential into their marketing strategies than ever before. The latest talk in the experiential community is around the question of traditional agencies, and their evolving role in the experiential landscape. Read on to learn more.
It shouldn’t be a secret that auto shows are an essential part of the OEM brand calendar. Nowhere else can OEMs connect with a large volume of highly engaged consumers than at major international auto shows.