How to Run Better Test Drive Programs: Part 3

Test drive programs represent a major opportunity for both OEMs and dealerships to capitalize on the benefits of experiential marketing. For many consumers their choice in automobile purchase is very much a lifestyle decision that better test drive programs are uniquely suited to exploit.

This is the final part of a 3 part guide on planning and executing test drive or ride n’ drive programs that convert consumers into customers:

Read more

Experiential Marketing ROI Part 2: A Guide to Proving and Improving

This is the second part of our guide on how to prove and improve ROI/ROO reporting for experiential marketing campaigns.

Establish Your Main Objectives

The first step to any experiential or live marketing activation is defining the core objective(s) of your campaign. Are you only looking for the most qualified sales ready leads? Or to engage consumers as advocates of your brand?

1. Sales Enablement

Sales enablement processes break down quickly as traffic per event or the number of events increase. For a sales enablement strategy, your return lies in the ability to capture as many customers as possible and instantly filter qualified leads directly to sales teams, ambassadors, or dealers.

Read more

How to Run Better Test Drive Programs: Part 2

Test drive programs represent a major opportunity for both OEMs and dealerships to capitalize on the benefits of experiential marketing. For many consumers their choice in automobile purchase is very much a lifestyle decision that better test drive programs are uniquely suited to exploit.

This is the second part of a 3 part guide on planning and executing test drive or ride n’ drive programs that convert consumers into customers:

Read more
Page 1 of 14
1 2 3 4 14