Digital Sponsorship Activations

3 Data-Driven Tactics to Improve the Effectiveness of Sponsorship Activations

More Americans are suffering from “ad fatigue” — and it’s contagious. Ad block usage grew 30 percent in 2016, and 11 percent of web users block ads on the internet. In short, traditional marketing is dead, and many consumers stopped paying attention to ads a long time ago. As a result, more brands are investing in digital sponsorship activations — interactive experiences that resonate with prospects more effectively than conventional marketing messages.

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ROI Sampling Event

Beyond Vanity Metrics: How to Measure And Grow ROI from Sampling Events

Samples, giveaways, promo items — everyone loves a freebie. Brands who optimize sampling experiences at trade shows, conventions and live events often generate more customers and sales. Eighty-one percent of consumers say free samples motivate them to participate in an event or experience, while 78 percent are more likely to purchase a product if they had the opportunity to try it first.

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