Test Drives

A seamless and efficient way to manage test drives

62%
Increased sales
Match
Sales to autoshow
87%
better engagement

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How it works for Test Drives

Plan

Create seamless test drive experiences by working in one place with your agencies and partners. Select micro-sites, applications and emails to build pre-test drive registration forms and on-site workflow.

Build

Develop digital assets that make it easy for consumers to register for test drives, and collect data at every step. Create on-site apps with license capture and waiver signing.

Communicate

Drive leads and sales through triggered personalized and relevant responses. Raise awareness of your brand and test drives using integrated social sharing.

Measure

Track qualified leads directly to dealers and sales reps for instant matchback reporting and ROI tracking.

Case Study: smart fortwo's live marketing challenges. Solved.

76%
Better Hot Lead Conversion
3000
Social Shares
15000
Consumer Entries

Do more than just Test Drives?

Limelight's world leading live marketing automation software can help. Select an icon to see how: